![]() ![]() One of my favorites is visualizing data on a US map, which can show very quickly where we are leading, where we are lagging, and how it’s impacting our KPIs,” she said. “Instead of just consuming data in a table format like before, people can now visualize it in charts and graphs. “Not only do I not have to email reports out, but we can leverage the Domo platform to appeal to all the different ways people like to consume data,” said Madison Smith, Senior Manager of Finance at Life Time. Thanks to Domo, finance data is now automatically added to the platform in real time so managers can access insights on a daily instead of weekly basis. This left the finance team with little time to analyze the data for insights to provide to field leaders. Thanks to their ability to use data to quickly iterate, Life Time grew app usage to 70,000 members in its first six months.īefore Domo, Life Time struggled with a complex spreadsheet-driven finance reporting process that would take hours to consolidate and email out to different leaders each week. Thanks to Domo, the Life Time team can visualize how people are using the app and when they stop participating, enabling the team to optimize the program to ensure people stay engaged throughout the duration of their weight loss journey. One of its most successful new product launches is a virtual weight loss program that helps people create, track, and achieve their fitness and nutrition goals. ![]() We have the data to support the decision, so it’s a no-brainer.” “We can look at class participation to understand where the interest lies for each region and club so we can deliver offerings that members care about. ![]() “Our data gives us insights into how we can configure our physical spaces better,” said Sam Campbell, Principal of Strategic Insights at Life Time. For example, Singh notes that squash is popular on the East Coast but rarely played in the Midwest, while pickleball is on the rise across all its markets. This data not only helps Life Time deliver more value across all its locations, but allows it to look at trends at a regional or even location level to ensure that each location meets the needs of its specific members. “By requiring registration through the app for our classes, we now have data that shows what members value.” I don’t have to guess now I can see,” said Singh. “One of the biggest things we need to keep our fingers on the pulse of is the goals of our members. By bringing this data into Domo for executives to analyze, the company can make smarter decisions about what classes and new services to offer. Not only did the Life Time app provide members with the tools to stay fit during club closures, but Life Time was also able to use data generated by the app to have a better understanding of its members and their goals. To meet members where they were, Life Time added on-demand and live-streaming fitness classes to its app, followed by features such as health talks, virtual coaching, meditation, and in-person class registration. Life Time relied on Domo during the early days of the pandemic to analyze its expanded digital offerings. Life Time collaborates with Domo to help manage the brand’s rapid growth across multiple categories while navigating the challenges of operating an in-person business during the pandemic.ĭelivering new health and wellness opportunities. Not only does the company have nearly 160 athletic clubs across North America, but it delivers a leading fitness app, runs more than 30 major athletic events, and owns premium co-working spaces and multi-use luxury residence communities. Since opening its first athletic club 30 years ago, Life Time has evolved into an omnichannel healthy lifestyle company dedicated to helping its members live healthy, happy lives. Life Time empowers healthy lives and a healthy business with Domo. Life Time leaders and teams now leverage data at the company, regional, and local level in a new way to optimize its locations, services, and future offerings. With the help of Domo, the brand is now able to unlock the insights required to grow across categories while navigating the complexity of operating an in-person business during the pandemic. Life Time needed a way to enable data-driven decision making as it continued to grow its Healthy Way of Life brand. ![]()
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